Week of September 25, 2017 
Dear SWISD Family,

Welcome to the beginning of our fifth week together. By now, the newness is starting to fade to the background, and the school year is taking shape. The celebrations of last year are now dully recognized and tucked away in our memory as we start to build the outcomes for this 2017-2018 school year. Every school year stands on its own merit, including this year.

School systems, such as SWISD, stand the test of times because they believe and participate in continuous improvement practices – always looking at data, pushing and pulling and showcasing exceptional classroom environments. What has made SWISD a powerful school system in SA is the ability to change and always working for our students. We continuously work for more on-time graduates, more students matriculating to college, more National Merit contenders, and more students taking the path of rigor. Students and families will chose rigor (and more) if they feel they are in an environment that is conducive to setting high standards and then working at every corner to achieve the student outcomes we and our parents desire for our students.

Last week, I mentioned that there is a difference between customer service and hospitality. Customer service is what we do for people – those little things that go a long way: answering the phone with a human voice and smile, listening to a concern from a parent, addressing a short coming a student may be having. On the other hand, hospitality is that environment we create by doing the little things but also considering how we make our students, parents, community and colleagues feelConcentrating on customer service is important, but understanding hospitality is essential to where we will go this year. During your next parent phone call, meeting, or verbal exchange with a colleague keep in mind the importance of how others feel about their interaction with SWISD. Appreciate that each of us are a part of creating the next generation, and remember that how people feel internally and externally about our school district is so important.

Hospitality, making everyone valued in SWISD. It’s the best way we can go to the next level, and it’s a building block for our future, together.

Have a great week.

Lloyd Verstuyft, Ed. D.
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